Calculate the Real ROI of your trade shows and professional events
The automatic calculator to analyze the profitability of your B2B events. Identify profitable trade shows, eliminate those that cost without bringing returns. Results in 2 minutes.
Why measure the ROI of your professional events?
Stop wasting your budget on unprofitable trade shows. Know exactly which events bring you clients and which to eliminate. Base your decisions on concrete data.
Ultra Fast ROI Analysis
Import your CSV or Excel file from your CRM. Map 2 columns (amount, event). Get automatic ROI calculation per trade show. 2 minutes flat, zero training required.
Advanced Analytics Dashboard
Visualize your top 3 most profitable events. Compare the performance of each trade show (Web Summit vs VivaTech). Identify events with negative ROI to eliminate. Personalized AI recommendations.
Secure and GDPR Compliant
Your client data and revenue are encrypted end-to-end. Full GDPR compliance, hosting in Europe. Compatible with all CRMs (HubSpot, Salesforce, Pipedrive, Notion). You keep full control of your analyses.
How to calculate the ROI of your trade shows in 3 steps?
From importing your CRM data to complete profitability analysis: the full process in 2 minutes
Upload your client data
Export your clients from your CRM (HubSpot, Salesforce, Pipedrive) or Excel. Drag and drop the CSV/Excel file with deal amounts and event source (Web Summit, VivaTech, Meetup, etc.).
Map amount and event
Simple interface: select the "Deal amount" column and the "Event source" column. EventROI automatically recognizes standard CRM columns (deal amount, event source, lead source).
Get your complete ROI analysis
Instant dashboard: total revenue per trade show, automatic ROI calculation (%), top 3 most profitable events, list of unprofitable trade shows to eliminate, performance charts, AI recommendations.
They optimize their budget with EventROI
Freelance consultant
Digital marketing
"I attend 8 events per year. Before EventROI, I chose by gut feeling. Now I know that Web Summit and VivaTech bring me 80% of my clients."
Result
+35% ROI
by focusing on the right events
Paris-based marketing agency
10 employees
"We invested 15k€/year in booths. EventROI showed us that 2 out of 5 events brought nothing. We reallocated our budget intelligently."
Result
€8,000 saved
by removing unprofitable events
You attend trade shows... but do they really pay off?
Most freelancers and small businesses don't measure the return on investment of their professional events
The problems
❌ You spend 5k€-15k€ per year on booths and travel without knowing if it's profitable
❌ You choose your trade shows "by gut feeling" or out of habit, without concrete data
❌ You don't know which event brought you which client (Web Summit? Local meetup? VivaTech?)
❌ Manually analyzing in Excel takes hours and remains approximate
The EventROI solution
✅ Automatically calculate the exact ROI of each trade show: how much Web Summit vs VivaTech brought you
✅ Identify profitable events (ROI > 500%) and those to eliminate (negative ROI) with one click
✅ Automatic tracking of clients by event source from your CRM or Excel file
✅ Complete analysis in 2 minutes: upload file → instant results with charts
Frequently asked questions
Everything you need to know about EventROI
How does EventROI work?
EventROI analyzes your events in 3 simple steps: 1) Upload your client file (CSV/Excel) with amounts and event sources, 2) Map the columns (amount, event), 3) Instantly get revenue per event, top 3, and events to reconsider.
What types of files can I import?
EventROI accepts CSV and Excel files (.xlsx, .xls). You can export your data from any CRM (HubSpot, Salesforce, Pipedrive), spreadsheet (Excel, Google Sheets) or Notion database.
How long does the analysis take?
The complete analysis of your events takes about 2 minutes. The time to upload your file, map 2 columns, and you instantly get your results with charts and recommendations.
How do you calculate the ROI of an event?
ROI is calculated using the formula: ((Revenue generated - Event cost) / Event cost) × 100. For example, an event that costs €5,000 and brings €35,000 has a 600% ROI. EventROI automatically identifies events with ROI > 500% (trend up) and those with ROI < 100% (trend down).
Can I try for free?
Yes! EventROI offers a permanent free plan with 1 analysis per month for up to 100 clients. The Pro plan offers a 14-day free trial with no credit card required.
Is my data secure?
Absolutely. Your data is encrypted in transit and at rest. We are GDPR compliant and never share your data with third parties. You can delete your analyses at any time.
Does EventROI work for all types of events?
Yes! EventROI analyzes all types of professional events: B2B trade shows, conferences (Web Summit, VivaTech), meetups, networking, exhibition booths, paid webinars, etc. If you track clients by event source, EventROI can analyze it.